Alternative Choice
804 N Dustin Ave, Farmington, NM, 87401
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
“Do you offer payment plans?”
Many funeral homes allow you to spread the cost over time. Ask about down payments, terms, and financing options.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in New Mexico
$2,246 – $7,063
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $2,246–$7,063. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Services Offered
Business Hours
What Families Say
“Friendly , Understanding, Very knowledgeable about processing services, Never pushed for add Ons like most funerals w products. We were able to buy some things on our own that' was fine w them. We had Personal touches that they supported. And most of all, Outstanding Service. Melanie was Great. Would definitely recommend this experience w others in need.. reasonable prices. I wouldn't have done it without them.”
— Angela Tase
“I'm our darkest hour alternative choice helped guide us on what our options were for my dad. Melony even got the veterans flag before his celebration of life. And called today to see how it went for us. It was comfort in our time of pain.”
— Rainbow
“Our funeral director, Melanie K was the best we could have asked for in every way. She was so caring and compassionate. Patient and understanding. She helped us walk through such a difficult time. We felt like she was part of our family. It was all so beautiful and easy. God truly worked through her. Thank you to Melanie and Alternative Choice for what you have done for us. We will be forever grateful. Linda”
— Linda Hawthorne
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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