J E Fralin & Sons
5065 Soutel Dr, Jacksonville, FL, 32208
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in Florida
$2,495 – $7,848
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $2,495–$7,848. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Services Offered
Business Hours
What Families Say
“I want to extend my deepest gratitude to the entire team at J.E Fralin & Sons for the outstanding care and service they provided during such a difficult time for my family. From start to finish, they handled my sister’s arrangements with the utmost compassion, professionalism, and attention to detail. The staff was incredibly supportive, the owner was truly exceptional, and every aspect of the service was carried out with grace and respect. If I could give them a million stars, I would. I highly recommend J.E. Fralin & Sons to anyone in need of funeral services they are simply the best. Thank you again for everything. From April Holzendorf Family”
— christina dawsey
“Fralin & Sons is the ABSOLUTE BEST funeral home in town! They took GREAT care of my family with love and grace! We gave them a simple picture of our loved one and they maximized her potential TO THE FULLEST! We were SO pleased with the service from beginning to end. I highly recommend Fralin and Sons to celebrate your loved ones homegoing 🥰😊👊🏾”
— Brittany Randolph
“JE Fralin and Sons went over and above to guide my husband and myself through the process required for services for my mother in law. They were personable and put us at ease during a difficult time. I really appreciate Mr. Fralin and plan to start a pre-funeral plan for myself so my loved ones will have one less thing to worry about when I pass away. Thank you JE Fralin and Sons for being there in our time of need.”
— Eula Mae
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
Are you J E Fralin & Sons?
Claim your free listing to receive the families we connect you with, show your services and pricing, and partner with MedaSynq — at no cost.
Claim your free listing