Genesee Valley Cremation
1530 Buffalo Rd, Rochester, NY, 14624
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in New York
$3,368 – $10,595
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $3,368–$10,595. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Services Offered
Business Hours
What Families Say
“Michael at Genesee Valley Cremation was wonderful to work with. My mom was on in home hospice, when I contacted him. He was very easy to talk to & answered all my questions completely. The day my mom passed, I contacted Michael and he came to the house and took care of her with care and compassion. I still needed a few minutes with her and he let me say good-bye one more time. The pricing for just a simple cremation was reasonable. Highly recommend!”
— Jana Stiles
“Very helpful and caring. The cremation and the service after was perfect and very affordable. Highly recommend them if their services are needed.”
— Michael Rockoff
“I felt so calm and at ease with this company. Very compasinate and heartfelt. Made me feel less scared. Highly recommend Genesee Valley Cremation!. Take very good care of your loved one.”
— Laurie Sheard
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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