Jesse E. Cooley Jr Funeral Home
1830 S Fruit Ave, Fresno, CA, 93706
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in California
$3,244 – $10,202
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $3,244–$10,202. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Business Hours
What Families Say
“Thank you ! U made the most difficult day of my life run smoothly. Appreciate ur services, ur kindness & professionalism , thank you again.”
— Natalie Miranda
“We were more then happy with there services. Everyone that was involved made it so easy for us. Will definitely recommend them. Thank you for making time for my family and answering all the questions we had with such a kindly manner.”
— Maira Soto
“This establishment provides a VERY professional and compassionate service. David, Toni, Shannon and Gloria were extremely kind in every way. They provided me with guidance and comfort during the most trying time of my life. If you're unsure of where to in trust your loved ones end of life celebration, don't hesitate. You've chosen the right place. Jesse E Funeral home.”
— Mee Daw
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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