Valley Funeral Home & Cremation Service
1609 Peters Crk Rd NW, Roanoke, VA, 24017
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in Virginia
$2,495 – $7,848
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $2,495–$7,848. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Services Offered
Business Hours
What Families Say
“Michelle and Zack were absolutely wonderful during such a hard time after losing my father. They showed compassion and helped every step of the way. They were responsive, professional, and truly cared about making everything as smooth and comforting as possible. Their kindness made a heartbreaking situation a little easier, and I am so grateful for the warmth they showed my family and I.”
— Aeriel Bailey
“Absolutely wonderful people! They have done a fantastic job with all 3 family members that have passed in recent years. They will continue to get our business. Michelle you are a sweetheart..”
— Too Sweet
“From the first day we walked into Valley Funeral home, we were treated like family. Michelle was very compassionate and kind, and explained everything to us. She also took the time to answer all of our questions. Zach was such a kind and polite young man, he had all the patience in the world with me. I accidentally sent way too many pictures, and he was still helpful and kind. The picture program and the obituary were perfect! Thank you Zach! Mr. Simmons spoke at my sister's memorial service and did a wonderful job, we appreciate that every much! We definitely recommend Valley Funeral home for your loved ones funeral arrangements. Thank you, from the family of Robin Aliff.”
— April Nguyen
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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