Lotz Funeral Home - Roanoke
1001 Franklin Rd SW, Roanoke, VA, 24016
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in Virginia
$2,495 – $7,848
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $2,495–$7,848. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Services Offered
Business Hours
What Families Say
“Sincere and deep appreciation for your kindness and guidance through a most difficult time of our lives. I and my family were touched by your professionalism and attention to detail as you helped us through this process. Your experience and expertise was evident in every step of the way. Special thanks to Kyle Emerich and Tabatha for their extra special attention to detail. Thanks to Nell and Robert and there was another lady and gentleman there which were wonderful! The catered food was delicious and my family thanks you dearly for that too. Thank you for honoring my dear mother and her family with your presence and support.”
— Zelda Carroll
“Despite our being from out of state and weather challenges, Jeff and Tabatha and staff coordinated a beautiful memorial and burial service for our mom. They are absolutely reliable and will go the extra mile to honor your loved one.”
— Deana Pugh
“On the anniversary of my brother in law’s untimely death from a brief illness, I am finally finding a moment to express my profound gratitude for the professionalism and empathy demonstrated by Lotz, specifically Alex Weaver. I unhesitatingly recommend them to anyone who finds themselves unexpectedly in need of support and expertise, including at a distance. Forever grateful.”
— Rachel
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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