A Direct Cremations
3700 SE Hawthorne Rd, Gainesville, FL, 32641
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in Florida
$2,495 – $7,848
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $2,495–$7,848. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Services Offered
Business Hours
What Families Say
“Alex was my first point of contact and he listened to my situation and story took all my information and forwarded it to Sarah who called me within 10 minutes. She explained their fees and what is taken care of for their fee .Sarah is very sweet and very caring. Highly recommended them. This will be our second time using them.”
— Caryl Owen
“Direct was compassionate understanding and timely Presented a heartfelt receiving and transfer of loved one Made it more bearable thank you so much”
— jimmy brantley
“Sarah and staff are professional, courtesy and compassionate. She understood my needs, got me death certificates right away and I was able to pick my nana up way sooner than I ever anticipated. They made this extremely difficult time in my life very easy for me and I will be forever grateful.”
— Taylor Wilkerson
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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