DiRienzo Monuments
5502 University Ave, Madison, WI, 53705
License #FE9361
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in Wisconsin
$2,370 – $7,456
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $2,370–$7,456. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Services Offered
Business Hours
What Families Say
“I have worked with Alex on my father and grandfather's monument for the last year. Alex is truly phenomenal to work with! He is the most patient person to work with and he is truly kind. I have made many, many changes to the design of the monuments and Alex was always very helpful in making sure that it was exactly how I had envisioned it. He has a great attention to detail and has kindly corrected the errors for me. He is very upfront about the timelines so that it is no surprise to you. Alex has made my experience wonderful and I would highly recommend using them for your monument needs!”
— Tiffani Xiong
“Alex was very helpful. We wanted the same stone as a previous family memorial stone. It was unavailable but he found a substitute that looks the same. The memorial stone looks wonderful. Thank you Alex!”
— Cat 56
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— Steven Bloy
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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