Meda
3350 Mall Hill Dr, Lakeland, FL, 33810
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Average in Florida
$2,495 – $7,848
Source: NFDA 2023 · Direct cremation to traditional burial
Funerals in this area run $2,495–$7,848. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
“I wanted to give my review of Gentry Morrison Funeral Home having just laid my dad Josè Ortiz to rest yesterday. Words alone cannot express the service that Gentry provided to my family and I. It’s never easy to say goodbye to a loved one and the decisions a family must make after the passing of a family member are many and can be daunting if you have never been through the process before. My family and I went to several establishments here in Lakeland. The first having been a disaster Gentry was the second place we visited and we got a good feeling from Trey, he was thoughtful and informative and he was very patient with us after he gave us the quote we thanked him for his time. He never pressured us even when we told him we’d be visiting another establishment after. Well we went to the third establishment and the feeling we got was one that was cold and indifferent. The salesmen kept coming in and out of the conference room almost as if he was a used car Salesmen he dropped the itemized quote on the table. Never offering any information it was like pulling teeth to get information out of him. The moment we stepped out of that business with a capital B it became crystal clear who’d we’d use. We called Trey up immediately. I told Trey he made all the difference we felt our father would be in good hands with Trey and Gentry and once that decision was made Trey made the rest of the process almost stress free during an extremely stressful time. That’s saying a lot. Trey and his team were attentive and reverent and we trusted Gentry to handle my fathers remains with the utmost care. The attention to detail at Gentry was second to none. I just can’t say enough of the service they provided. They really showed they cared and when I learned they were a family owned business and not a big corporation like the other place, it made us feel even better to know we could support a family business. So thank you Trey and thanks to all of your ushers. Mr. Olivera was a gentleman and all the other attendants had a calming presence on the day of the wake and the day of the funeral. Thank you so much, you made a difficult time a lot easier by your caring service. We wish you well. Bill”
— William Ortiz
“We have had 2 funerals here for our parents and we are always blown away by the love and care that the staff at Gentry Morrison always shows us. Don and Susan are amazing as well every employee that helps during funeral day. Family and friends have also held funeral services and burial with Gentry Morrison and each time, everyone praises the outstanding work Gentry Morrison does to ensure that the service and burial meet our expectations. I have been to many funerals and funeral homes, this is by far the best, most caring, and most professional funeral home there is. They make you feel like family.”
— x yaaj
“Gentry Morrison did an outstanding job with my Dads funeral. The entire staff treated my family with dignity and respect. Having lost my mom shortly before this we had a really bad experience with another funeral home. Don at Gentry Morrison was simply amazing to work with. 5 star reviews are rare coming from me but these folks are outstanding in what they do. From start to finish the staff took the pressure off the family and we laid Daddy to rest the way he deserved.”
— Tony Reynolds
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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