A.S. Cole Son & Co.
22 N Main St, Cranbury, NJ, 08512
License #4110
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in New Jersey
$3,244 – $10,202
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $3,244–$10,202. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Services Offered
Business Hours
What Families Say
“I really appreciate all your help with my brother's services. I meant to write this sooner but time got away from me. Gene was incredibly helpful navigating us through a process we never thought we would have to go through. The care you put into my brother's service went above and beyond. I will never forget that you printed off a picture of his car for him to hold. It was one of his favorite things. Thank you again.”
— Jessica Z
“I cannot say enough about how much Lauren helped us through this sad process. She was so helpful and there was nothing she did not offer to help us with. I can't imagine going through this without the guidance and kindness she showed and can never thank her enough. I would recommend A.S. Cole & Son in a heartbeat.”
— Rosemary Dey
“A.S. Cole handled the arrangements for both our parents (2002 and 2020). We are grateful for the consideration and care they offered us both times. Everything was arranged beautifully even under a tight timeline. The staff were so respectful and supportive. They've reached out to us regularly with resources to help us through this difficult time. We worked mostly with Nate, who was extremely kind and organized and detail-oriented, but all the other staff with whom we've communicated have been equally helpful.”
— Tara Czechowski
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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