Preferred Cremation & Burial
6406 University Ave, San Diego, CA, 92115
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in California
$3,244 – $10,202
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $3,244–$10,202. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Services Offered
Business Hours
What Families Say
“The Preferred family was extremely professionally and friendly during the difficult time of losing my mother. From my first interaction with Cardi to George my funeral director and the day of the service (also the viewing) Stephanie and Langston showed up and delivered on everything of peace and comfort! I’m am extremely grateful to the Preferred family. Thank you! Brian King”
— Brian King
“Shirley and Cardi have been amazing. You all have made the process of losing my Mother, getting her cremated, and shipped across country in a timely manner seamless and painless. Thank you so much. I can't express how supportive and on top of everything Preferred Cremation is. Highly recommend, 10 star rating if I could!”
— Jenah Hanson
“Walked in to pick up ashes and had the RUDEST interaction with whoever runs the front desk (older lady). If you want compassion or to feel valued- this isn’t the place. This is a tough time already, and she made me feel worse.”
— Jordan S. Juarez
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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