Naly's Floral Shop
1203 N Sherman Ave, Madison, WI, 53704
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in Wisconsin
$2,370 – $7,456
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $2,370–$7,456. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Business Hours
What Families Say
“I ordered a floral arrangement for my sister and it was delivered within 2 hours! Absolutely beautiful. Wonderful customer service. Naly's will be my go-to florist in Madison. Thank you Naly's Floral Shop🩷”
— Kathy Sahli
“WOW! The quality of this gorgeous bouquet my in laws sent from Naly’s is gorgeous. Already have recommended them to others after getting this. Great combo of flowers, not just cheap usual filler flowers you see often.”
— Laura Bestul
“An innovative and beautiful bouquet - better than the website picture. I ordered for same day delivery in the early afternoon and it arrived as requested, after 4 PM the same day. I am very pleased.”
— Kati Toivanen
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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