Robert Toale & Sons Funeral Home at Palms Memorial Park
170 Honore Ave, Sarasota, FL, 34232
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in Florida
$2,495 – $7,848
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $2,495–$7,848. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Business Hours
What Families Say
“I cannot recommend Robert Toale & Sons highly enough during one of the most difficult times in our lives. From the very beginning, their entire team showed exceptional compassion and professionalism. They guided us through every step of the process with patience and care, making an overwhelming experience more manageable. What stood out most was how they supported both my daughter and me with genuine empathy. Their comfort and understanding helped us honor Shirley’s memory with the dignity he deserved. If you’re facing the loss of a loved one, this team will take excellent care of you and your family.”
— Stacey A. Divers-Turner
“I cannot say enough good things about Amanda and Tori. The communication has been sublime and they have truly taken as much stress off us as possible. Every question or need was anticipated and answered before we even had to ask. If there is something we forgot, they immediately responded. Amanda handled the 'sales' part of everything with charm and humility. She made the entire process seamless, and made us feel welcome. Her transparency and kindness is what made us choose this resting place. Had it not been for her, mom would be elsewhere, and I'm so happy with our choice to have her laid to rest here. She's no 'used car salesman' of her field - and believe me, they most certainly exist. Tori was our funeral director and handled everything with tact & poise. She oversaw all the details with such warmth, knowledge, and professionalism. Both have been an absolute blessing to work with. Preparing for the loss of a loved one (or even yourself) will cost much less than after their passing, so I would absolutely suggest to plan ahead and insist on meeting with Amanda. We are eternally grateful for their services. Thank you ❤️”
— Rachel
“Everyone was so professional, kind, sympathetic, and accommodating. They were also very thorough and I did not feel pressured in any way. I’m grateful for the assistance from Amy and Brittany during the loss of my mother. I highly recommend Robert Toale and Sons Funeral Home.”
— Connie Sommers
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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