Allay Direct Cremation
680 E Colorado Blvd Suite 180, Pasadena, CA, 91101
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in California
$3,244 – $10,202
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $3,244–$10,202. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Services Offered
Business Hours
What Families Say
“Long overdue review here. I can only say that Josh and team were amazing. We had to decide what to do last minute for Mom, and everything was taken care of no problems. On Christmas Eve.. Very smooth and seamless. And in the process, compassion and empathy were front and center. I can't thank Allay and Josh enough for making this challenging time a bit easer to navigate and see through.”
— Debra Billings
“Allay help us with my mother's remains back in October 2025. I found them because of the Google Reviews and I have to say the reviews don't lie or exaggerate. Josh, Lawrence and the team were absolutely amazing through the entire process. They handled everything and guided us through the process with compassion and heartfelt care. Can't recommend enough.”
— Jackie Martin
“I am long overdue for this review. Our son died as a result of an auto accident in 2022. We lived in Virginia, he was in LA. What we went through that week was nothing I would wish on anyone. I found Allay online, and am so glad I did. Once our son had donated his organs, he was transferred to the LA County medical examiner’s office. They had him for three very long weeks. Lawrence was wonderful. He kept in contact throughout those 3 weeks. Lawrence was the one bright spot in what was a few weeks of hell. He was so kind and understanding, I can’t thank him enough. The compassion and empathy he has for those of us struggling to navigate the death of a loved one is truly remarkable.”
— Lisa Mernin
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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