Informed Choice Funeral & Cremation Alternatives
3325 E Washington Ave, Madison, WI, 53704
License #a162
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in Wisconsin
$2,370 – $7,456
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $2,370–$7,456. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Services Offered
Business Hours
What Families Say
“We had a wonderful experience with all the Informed Choice staff when we made our prearrangements. When my mom passed, Susan was very attentive to our needs and took care of all the details flawlessly. I highly recommend them.”
— Helping hands carpet cleaning
“Extremely kind care start to finish and unlike so many other funeral homes, they did not act like I was a terrible person for needing to be very economical in my choices. I highly recommend for everyone especially those who need to be frugal and want the same quality of support or better than they will get anywhere else.”
— MadPower Training Center
“We used Informed Choice for cremation services. Navigating the website was really simple and clear. The staff were very helpful and responsive. The cremation took place at the beautiful new Cress Center on University Ave. We paid less than half the price that we were quoted by the big name funeral homes in Madison.”
— Caleb Payne
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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