Southbay Mortuary
1763 Palm Ave, San Diego, CA, 92154
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in California
$3,244 – $10,202
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $3,244–$10,202. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Business Hours
What Families Say
“I highly recommend Rick and Southbay Mortuary. He helped me navigate a difficult time and made decision making easy. My daughter loved the little handmade teddy bear that he brought for us when he came to conduct his services. When I thought I misplaced the burial certificate, Rick sprang to action to make sure I had everything needed for a seamless service at Fort Rosecrans. He made saying goodbye to my beloved grandmother so much easier to handle. My entire family is grateful.”
— Marla Hovland
“Rick was extremely nice and so very helpful with my loved ones funeral arrangements. I could call anytime during the day and speak directly with him. During this sad and difficult time, he gave my family peace, in knowing our loved one was being cared for. I highly recommend his services. Thank you, Rick.”
— Sheryl
“Losing anymore is tough to deal with. I lost my son. As this was the absolute hardest, Rick and Southbay Mortuary made it bearable. An absolute 10 with customer care and respect. I did not feel as if my son was just another job to them. They work in a very timely manner. My questions were answered with compassion. I would ABSOLUTELY RECOMMEND Southbay Mortuary.”
— Catherine Carter Kircher
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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