Affinity Funeral Service
2720 Enterprise Pkwy, Richmond, VA, 23294
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in Virginia
$2,495 – $7,848
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $2,495–$7,848. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Business Hours
What Families Say
“Wow, can I say we were treated so good. The day our father passed away in the hospital, Affinity made sure to bring dad’s body to their location and by the time we got there to meet up with them for our appointment they had already had our dad nice and neat looking so good, and we were fortunate to see him one last time before he was cremated. I would definitely recommend Affinity, very fair in price.”
— J Love
“This funeral home was outstanding from the 1st initial call until we picked my grandma up. When the guys came to get her body the night she passed they treated the entire situation as if it was their grandma with sympathy. I can’t say enough good things about this funeral home and not to mention the prices are so reasonable compared to others. Thank y’all so much for everything!”
— Ashley Fuller
“David, Kimberly and team — you all are the best. Thank you, thank you for being so accommodating with us. You went above and beyond and we will definitely be recommending you! ❤️💥”
— Wendy Watros
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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