Serenity Funeral Home Inc
5124 Airport Rd NW, Roanoke, VA, 24012
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
“Do you offer payment plans?”
Many funeral homes allow you to spread the cost over time. Ask about down payments, terms, and financing options.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in Virginia
$2,495 – $7,848
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $2,495–$7,848. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
What Families Say
“I wouldn't have my dog cremated here. My sister looked like Barney and my nieces were in the staff office behind the desk putting stuff in the computer as if they were staff. My sister's boyfriend looked like the Nutty Professor. And it's a broke down house as a funeral home. They totally suck and are for a buck, they are cheap and it shows. They need to be shut down. The restoration sucked. The funeral programs were just computer paper copies from, Kinkos.”
— name unknown
“I'm originally from Roanoke I attended Pilgrim Baptist Church & Serenity Funeral Home are truly a blessing to Roanoke an surrounding areas The owners & Staff are wonderful in servicing the entire area”
— Marjorie Johnson
“Our driver was exceptional. I think his name was Dominic. He went above and beyond. He was very friendly and adaptive to the moment.”
— Diane Mickey
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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