Going Home Cremation & Funeral Care by Value Choice, P.A.
170 Rollins Ave Ste 100, Rockville, MD, 20852
License #fe393028
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in Maryland
$2,869 – $9,025
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $2,869–$9,025. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Services Offered
Business Hours
What Families Say
“Every staff member of Going Home was utmost professional, patient, and supportive as this was the first time for me to deal with these details when I’m going through shock and grief from my mom’s sudden passing. There were no sales pressure to upgrade; everything was explained throughly and the website had info to recap what I needed to review. From picking up my mom’s body, filling out forms online, picking out the urn, to the “witnessing”farewell before the cremation, they handled things smoothly, efficiently with respect to accommodate what was needed.”
— Toni Quan
“My experience with Going Home Cremation & Funeral Care was excellent from beginning to end. The people were friendly and caring. Instructions were clear. When we arrived at the Crematorium location, the man who helped us was very good. I would recommend this company to anyone.”
— Sally Celmer
“GHC&F really came through for me and my sister. I don't know what I would've done without their guidance and Help. It's my first time having to be responsible for the process that follows atter losing a loved one. I wasn't confident That I was making the right decisions and felt overwhelmed. Once I Spoke with Angela Eiss from going home funeral care everything quickly fell into place And a weight was lifted off my shoulders. It allowed me to Focus on being with family and mourning the death of our father together. She was very professional, efficient and sympathetic to our situation. I couldn't have asked for more. Thank you so much Bobby sampier”
— bobby sampier
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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