Gentry-Morrison Funeral Homes, Southside Chapel
1727 Bartow Rd, Lakeland, FL, 33801
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in Florida
$2,495 – $7,848
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $2,495–$7,848. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Business Hours
What Families Say
“This company and their staff go above and beyond during the most difficult time in one’s life. From explaining everything in detail, to accepting more then 30 request in a 48 hour window. Bill worked directly with our family and he will Forever stay in my memory. I accompanied my Aunt to make arrangements for her spouse and not ONCE was she pressured to buy anything! It was her choice, with the lowest cost options offered first. For those who are in shock, and need clarity I strongly recommend Gentry-Morrison.”
— KATIE MARKLEY
“I have never had to plan a funeral before, and it was so overwhelming after my father's unexpected death. Trey Hall was honestly so professional and courteous, he went above and beyond to make sure everything went smoothly. They have everything very streamlined and walk you through the entire process. When I left our inital consultation I felt so relieved. They will assist with programs, flowers, choosing a casket, gave us details on our local cemetary, and made sure we had everything we needed and wanted. There was even a checklist with our paperwork of things we would need to do over the following month that I found very useful. Day of, everything was very organized, we were right on target with timing to head to the cemetary (despite the difficulty in herding our guests 🤣) and the team stayed with us till the grave was filled. We appreciate the time and effort you and your team spent to make this day as honorable to his memory as possible. - The Kurien Family”
— Nancy Kurien
“There are new words to explain the awesome creation of God named Blaine who works at this funeral home. He helped my family through the most difficult time ever. His thoughtful, caring this and his awesome personality were a warm welcome. They handled everything exactly as I asked. Without playing I don’t think any of it would have been possible or bearable. On another note, I can tell you to please stay clear of Bill. He needs to choose a different job profession. Very unprofessional and very uncaring. But Blaine is the most Awesome”
— kathy atkinson
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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