Heritage Funeral Care - Steven Gross Funeral Director
12600 S Belcher Rd, Largo, FL, 33773
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in Florida
$2,495 – $7,848
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $2,495–$7,848. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Services Offered
Business Hours
What Families Say
“We are truly Grateful and Blessed for all the love and support we received from Heritage Funeral Home. Not one detail was missed and if you are looking for the Utmost Compassion and Love for your loved one when they pass, This is the #1 choice. Trust me when I say They will Treat you like you are part of their family and be there with you through the process. No need to look any further. Terry Piervicenti”
— Terry P
“Heritage Funeral Care was there for the family and I when my girlfriend recently passed. Steven And Ashley helped ease the pain of losing a loved one. They explained and handled all the processes of the funeral. Helping the family select the florist, paperwork, cremation, certificates, storage & transport of ashes and the obituary and more. Lastly Heritage, Steven & Ashley showed how much they cared with the dedication to ease our pain during this time of grief. Please consider them in time of need - I felt treated like family.”
— p n
“The services provided by Heritage Funeral Care after my Mother's recent passing were simply outstanding. From the initial contact to the burial service to assisting with matters in the days that followed, Steven and Ashley were there every step of the way and then some. Every request, no matter how big or how small, is treated with the same urgency, Steven and Ashley are there for the family throughout the difficult time. Their total commitment to the families they serve is evident in everything they do. They are patient, understanding and create an atmosphere for loved ones that adds so much dignity and support to the farewell of a family member and for those grieving the loss. The ability to have the service streamed live on zoom, meant so much to family and friends out of the area. Steven Gross made it happen and made it look effortless. The Kirby Family can not thank you enough for all you did! A Ten Star review even though five is the max I can choose.”
— H Kirby
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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