California Funeral Alternatives
14168 Poway Rd #106, Poway, CA, 92064
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in California
$3,244 – $10,202
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $3,244–$10,202. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Services Offered
Business Hours
What Families Say
“Donna was very special and comforting to me understanding my tender heart after losing my husband. She helped me through the paperwork and explained the processo with cremation and afterwards. I felt genuinely cared for at the first visit and when I returned to retrieve my husband’s remains and death certificates. I really appreciated her kindness and tenderness.”
— Carol Patterson
“Everyone that I worked with at California Funeral Alternatives was truly lovely and exceptionally helpful. They were always very prompt and responsive to emails and phone calls. Their knowledgeable associates were tremendously helpful with logistics as I was coordinating things after my mother’s passing from out of state.”
— Rolin Pruyn
“Donna was wonderful! Her efficiency and knowledge were key to getting everything done and quickly. I appreciated her professional 'friendship' very comforting. This is my second time using these services. I would highly recommend them.”
— Debbie Brink
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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