Duran's Flowers
315 S Arroyo Pkwy, Pasadena, CA, 91105
About Duran's Flowers
Neighborhood florist featuring creative designs, custom arrangement options & same-day delivery.
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in California
$3,244 – $10,202
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $3,244–$10,202. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Business Hours
What Families Say
“Duran’s Flowers is a small gem in Pasadena. They can truly customize anything you need, whether it’s a small bouquet or a big, elaborate arrangement. Their flowers are always fresh and beautifully arranged, and the shop itself has a welcoming neighborhood feel. A special shout-out to Jorge, who is absolutely the best. He has a great eye for detail and always goes above and beyond to make sure everything comes out perfect. Whether you’re picking something up last minute or planning something special, you can count on him and the team to take great care of you :)”
— Jenny Garcia
“I paid $180 in full, three days in advance for a flower arrangement meant for a special occasion — and what I received was very disappointing. The roses were wilted with brown, curling edges, and the hydrangeas were discolored and yellowing. The bouquet looked old and tired, nothing close to the fresh, premium quality I was expecting. What’s even more frustrating is that when I went to pick it up, I saw fresh, vibrant purple-blue hydrangeas in their storage, but they didn’t use them in my arrangement. Instead, they gave me what looked like leftover or older flowers. I’m an hourly worker, and now I have to take time out of my morning at 8:30 AM just to go back and try to negotiate a refund or replacement. That shouldn’t be necessary after paying in full and ordering ahead. If flowers can’t be arranged properly as promised, a refund should be issued. This experience was incredibly frustrating and unprofessional. UPDATE: They were able to change some of the flowers and it looks beautiful now. See the last photos”
— Jinliang Chen
“Duran’s came through big for our DTLA wedding with their amazing table and floor arrangements, small medium and large. Bouquet 👌👌 Delivered promptly, looked incredible. Local business, easy to work with, and reasonably priced. They helped make our night.”
— Phil Levine
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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