Riverside Cemetery
2650 Lake Ave, Rochester, NY, 14612
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
This means they bill the insurance company directly. You don't pay thousands upfront and wait to be reimbursed.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
The FTC Funeral Rule protects you. Every funeral home must provide an itemized General Price List if you ask — in person or over the phone. You are never required to buy a package and can choose services individually. You also have the right to use a casket purchased elsewhere.
Payment & Financial Options
Average in New York
$3,368 – $10,595
Source: NFDA 2023 · Direct cremation to traditional burial
If they had life insurance, it can cover this
Funerals in this area run $3,368–$10,595. If your loved one had a life insurance policy, the benefit can cover these costs — and we'll file the claim and handle the carrier for you, even without the policy number. $0 upfront, and nothing if it doesn't pay out.
Business Hours
What Families Say
“To Whom It May Concern, I am writing to express my utter dismay and anger regarding the negligent upkeep of the area near my friend's grave. It has been two weeks since I brought to your attention the existence of a hole nearby, which has only worsened in size and severity over the past week. This level of incompetence and disregard is absolutely unacceptable, especially in a place as sacred as a cemetery. What baffles me even more is the complete lack of urgency and professionalism displayed by your staff. When I visited your office to inquire about the progress of the repair, I was met with the sight of five individuals idly sitting around, engrossed in their phones. This blatant display of disrespect towards the sanctity of the cemetery and the grieving individuals who visit it is appalling. It is your responsibility to ensure the maintenance and upkeep of the cemetery grounds, particularly in areas surrounding graves. The fact that this responsibility has been so egregiously neglected is not only disrespectful to the memory of the departed but also poses a safety hazard to visitors.”
— Brittany Rivera
“Based upon the appearance of the grounds, the grounds crew should be fired! I constantly see the maintenance people sitting in their trucks on their phones and weeds and grass are not cut. The garbage cans are always full …. Could be a beautiful peaceful place .. but the upkeep is terrible. Maybe they should outsource the maintenance … since this staff doesn’t want to work.”
— Dennis DS
“Disrespectful, lazy and full of excuses. No memorial marker yet, after 6 months. They have our money. Same blue tape stuck on memorial wall for even longer. Weeds, trash surround the area. May those in charge receive the same care for their loved ones as we have. Shocking and incredibly hurtful. ****update**** now 8 months***still waiting Make it 9 months…outrageous…another update almost 11 months. Finally after 12+ month wait. Shameful”
— Lucy Dee
We can help with what comes next.
We file the life insurance claim and recover unclaimed property — the payout can help cover costs like these. $0 upfront.
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